By Kenneth Hein

The bombshell announcement that David Droga will be taking the reins of Accenture Interactive certainly stirred adland. While the industry’s admiration for Droga reaches far and wide, many are wondering how this mega-award winning creative leader will transition to running a $10 billion company.

The battle between agency and consultancy has been raging for years. As the argument goes: agencies don’t have enough access to the C-suite and consultants don’t have enough creativity. In an effort to pull together that magical blend that will wow clients and win business, top consultants have headed to adland. Ogilvy’s Andy Main joining from Read full story ›

Source: The Drum