By Anne Greenberg

Imagine if retailers could get their customers to add additional items to their online basket and spend 40% more just by personalising the shopping experience…

Imagine if brands and advertisers viewed retailers’ purchase data as a top media priority and wanted to access retailers’ customer information for enhanced targeting. Retailers then monetised this on their site and across the web through customised media offerings while also enhancing their customer’s journeys and tying each sale back to a brand’s media spend…

This seems like a no-brainer scenario, but unfortunately, Read full story ›

Source: The Drum