By John McCarthy

Have auto sales been forever changed by pandemic-propelled digital transformation? As part of The Drum’s Retail Deep Dive, we speak to BMW agency FCB Inferno and catch up with Autotrader as we find out just how permanent the shift is.

Last month was the first month since the pandemic began that car dealerships could operate without restrictions. Despite this, new car sales in the UK were recorded at the lowest July level since 1998.

There was an immediate sales surge, which was seen as encouraging, but there remain fears around whether demand will ever fully return. And if it Read full story ›

Source: The Drum