By Michaela Zhu

If you think male Chinese consumers rank low on marketing priority lists, think again. The spending power of female Chinese consumers has often taken precedence, but all this is about to change.

A report published by Deloitte and SECOO revealed that Chinese male consumers had surpassed women in terms of online luxury purchases. The rapid expansion of China’s wealth has given rise to the ‘mass affluent male class’ (MAC), with massive purchasing power.

With over 723 million male inhabitants, this is a trend brands can’t afford to ignore in their China marketing. Leading apps such as Xiaohongshu (or Read full story ›

Source: The Drum