By Cara Lewis

Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era.

When I started buying TV commercials, cable networks were still progressing, and the internet was just a destination for information. It was the very early days of search, and the future vision of the internet being a destination for premium content that could air dog food commercials in front of dog owners was something we laughed about at lunches (remember when we had Read full story ›

Source: The Drum