New research by the World Federation of Advertisers, in conjunction with Ebiquity, has revealed that multinational advertisers are set to face considerable challenges in delivering their media aspirations due to a disparity in the breadth and depth of skills required by senior leaders to meet demand.
The research identifies these challenges as a capability gap, born from the issue that as the role of media leadership is expanding, new responsibilities are being included within its remits.
The report, titled The Capability Gap, reveals that not only is there a growing focus on brand safety, but also the ethical dimension of media Read full story ›
Source: The Drum
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