In the past few years, sustainability and brand purpose have been terms heard by marketers time and again, as brands try to reorient themselves towards the changing attitudes of consumers.
The Advertising Association’s Ad Net Zero report states that the sector has to reduce its carbon output at least by 25% by 2025. This shows that agencies have to go further than ever before, moving away from ad-hoc purpose or sustainability initiatives to create permanent change.
Experiential and events agencies are a critical part of the conversation. In Event Academy’s 2020 report, the majority of those surveyed said Read full story ›
Source: The Drum
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