School pupils in the UK lost a third of education time during the pandemic, meaning it is more important than ever for children to be ready and excited to learn.

To encourage this excitement ahead of a new school year with fewer limitations and interruptions, data-powered integrated agency Jaywing has developed the 2021 back-to-school campaign for leading arts and crafts brand Crayola.

The campaign’s overall objective is to engage with parents, who are preparing to send their children back to the classroom after the summer holiday armed with everything they need to encourage creativity and imagination.

To inspire a new Read full story ›

Source: The Drum