By Kendra Clark

In its third year as an official NFL partner, Lowe’s has launched a new campaign promoting the Lowe’s Home Team, a group of NFL athletes, Lowe’s associates and customers on a mission to DIY their way to the top — and help improve their hometowns along the way. This year, NFL fans have a new opportunity to “try out” for the team.

Home improvement retailer Lowe’s is back with a second season of its “Home Team” program in partnership with the NFL. Today, the brand launches a new campaign to promote its fan engagement and community service initiative. Super Bowl Read full story ›

Source: The Drum