Mach9, the newly-launched agency from two former Philip Morris execs, has ambitious growth plans. But in the competitive talent market, can it convince the next generation of talent to work exclusively on booze, tobacco and gambling clients?
Jaime Suarez and Albert Moufarrij launched Mach9 earlier this year. Both are former Philip Morris International (PMI) executives; Suarez spent 13 years at the tobacco giant managing everything from its sales and marketing strategy to digital operations, while Moufarrij spent six years in various marketing roles. But a common problem they faced during their tenure was the time and energy it took to forge Read full story ›
Source: The Drum
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