Twitter has created a new toolkit to help marketers plan for real-time moments, allowing brands to join the conversation around news and current events.
The #OwnTheMoment tool is an interactive calendar designed to help companies to plan tweets around current events.
Filtered by event type and featuring sample tweets, the tool also gives business tips on how to make the most of news and events on Twitter.
Cadbury revealed in February that it is looking to embrace more real-time marketing activity after it successfully capitalised on the Brit Awards.
Source: The Drum
Industry News