Fall of 2021 is around the corner. And when it comes to planning brand experiences, from company town halls and new product launches to customer meetings and conferences, it’s déjà vu all over again. Or maybe it’s not. Things are that uncertain right now.
With the surge in Covid-19 cases across the United States due to the Delta variant, and some damaging weather in regions that tend to be popular for corporate get-togethers such as Florida, Texas and Louisiana, many marketers are unsure how to plan. Should we shift our experiences back to virtual? Are smaller in-person gatherings the way to Read full story ›
Source: The Drum
Industry News
