By Jerry Daykin

GSK’s Jerry Daykin is determined to see more diverse representation in advertising. That’s why in partnership with the Outvertising Awards, he’s launching the ‘Accelerator’ open competition to inspire a new LGBTQ+ inclusive campaign for the Centrum brand. Here, he explains why inclusive representation in ads needs to start with brands calling for it.

I’ve been involved in countless conversations over the past couple of years around the importance of diverse representation in our advertising, and the positive impact it can have not only on our brands but also on the consumers we serve. One of the common themes that has surprised Read full story ›

Source: The Drum