As part of The Drum’s Experiential Marketing Deep Dive, Dentsu X’s Sanjay Nazerali ponders how the virtual and real world might come together for a single, seamless experience better than either.
The metaverse as a term has been with us for nearly 30 years, since Neil Stephenson coined it in his 1992 novel Snow Crash, describing a sort of VR successor to the internet. As the internet evolves into a more immersive space, could we be getting closer to Stephenson’s vision?
Mark Zuckerberg is betting on it. In August he spoke about his vision for a metaverse as part of Read full story ›
Source: The Drum
Industry News