By John Beardsworth

The tokenization of marginalized groups for profit is a prevalent issue across the industry. John Beardsworth, joint head of social change hub at MediaCom, weighs in on how it might be resolved.

The question of how a business makes itself ‘more diverse and inclusive’ is one that’s gripped the corporate world over the last decade or so. As modern society has made it possible to hold the spotlight on societal grievances such as racism, homophobia and inequality, consumers are letting their values guide their choice of what brands to support more than ever before.

And this evolution in buying habits is having Read full story ›

Source: The Drum