Sports sponsorship was once a sure-fire way to raise brand awareness, create unique fan experiences and ride a guaranteed wave of passion. That playbook was ripped up when the pandemic threatened events, however, and conversations between organizers and sponsors now reflect that. As part of The Drum’s Experiential Marketing Deep Dive, we catch up with Kevin Wittner, vice-president of strategy at sports and entertainment Octagon, to understand the concerns brands have when entering the world of sports.
From Magners choosing not to renew its sponsorship of the Cheltenham Festival for 2022 and then pulling out of the 2021 Gold Read full story ›
Source: The Drum
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