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Building loyalty in insurance: it’s in the little things

on Sep 21, 2021 | 0 comments

By Marnie Blair

It’s a crucial time for the general insurance sector, with a shift in the industry landscape coming in the form of the FCA’s new price regulation policy. This is aimed at combating common pricing practices in the industry. Heavily discounted prices offered to new customers have long been seen as a ‘loyalty penalty’ by existing consumers. The practice of increasing prices at renewal, known as ‘price-walking’, has resulted in many savvy consumers shopping around to find a more advantageous deal, and avoiding an increase in their insurance costs. With some brands seizing the opportunity to evolve Read full story ›

Source: The Drum