While e-commerce and digital transformation have dominated the marketer’s mindset in recent times, Carlos Palacios, strategic communications planning lead at Facebook, says the pendulum is swinging back towards brand building.
Speaking at The Drum’s Agencies4Growth Festival this week, Palacios revealed a framework agencies can use to unlock the brand-building opportunities across the Facebook Family of Apps and Services that will help them grow brands through brand building.
Citing a report, No Silver Bullet, University of Oxford and Kantar, 2020, he said the average brand campaign could be 2.6x more effective with a different allocation of spend. Ultimately, this means agencies Read full story ›
Source: The Drum
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