By amit bapna

Advertising Standards Council of India (ASCI) has launched an ‘advertising advice’ service intending to help advertisers factor in responsibility early on while working on creative campaigns. This specific service has been launched as pre-production advice, as a form of due diligence and risk mitigation.

Elaborating on the launch, Manisha Kapoor, secretary-general, ASCI, says, “World over, this service is extremely popular with advertisers as this reduces the risk of campaign disruption and expensive corrections. We hope that this becomes a standard part of the creative development process in India.”

This is one more of the many changes that the self-regulatory body has Read full story ›

Source: The Drum