By Shawn Lim

The Australian Competition & Consumer Commission (ACCC) has accused Google of preventing rival ad tech services from accessing ads on YouTube, giving its ad tech services an important advantage.

According to the “Digital advertising services inquiry – final report”, the ACCC also found Google has refused to participate in publisher-led header bidding, an industry innovation aimed at increasing competition for publishers’ inventory, and previously allowed its services to have a ‘last look’ opportunity to outbid rivals.

“Google has used its vertically integrated position to operate its ad tech services in a way that has, over time, led to a less Read full story ›

Source: The Drum