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IPA Bellwether: Marketing budgets see biggest surge in 14 years with traditional media outstripping internet spend for first time in 3 years

on Apr 16, 2014 | 0 comments

By Jessica Davies

Marketing budgets have seen their biggest increase in 14 years, with almost 30 per cent of companies registering an increase in budgets during the first quarter of 2014, according to the latest IPA Bellwether Report.

This is markedly higher than the fourth quarter of 2013, during which only 11 per cent of companies listed an increase in marketing budgets, with12.3 per cent the highest for the whole of 2013. Nine per cent of companies registered a fall in marketing budgets, which, along with the 30 per cent that cited an increased, resulted in a net balance of a 20.4 per Read full story ›

Source: The Drum