Online car dealership Carwow has pushed out a quick-turnaround campaign promoting electric vehicles (EV) off the back of the UK’s fuel shortages.
Carwow, which saw a 59% surge in searches for EVs last week, designed the ‘Fuelled Off’ campaign in-house in an attempt to capitalize on increased demand.
Last week, The Drum reported that SEO searches for EVs had skyrocketed after a weekend of petrol station panic, and questioned whether companies would use the surge to its advantage.
“When the opportunity struck for some fun, we moved fast to get a fresh creative live faster than the government could deploy the Read full story ›
Source: The Drum
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