Budget planning is hot on the minds of B2B marketers, but early indicators are hinting that 2022 may prove to be the most challenging year yet. The last two years have delivered countless curveballs that have threatened to make even the most detailed forecasts obsolete. Nowadays, volatility is the norm, with brands increasingly demanding strong performance, requiring marketers to anticipate the unexpected, and to plan for agility.
Marketing leaders predict B2B marketing budgets to stabilize and return to pre-pandemic levels by 2022, but questions still linger over specific line items, particularly around in-person events, experiential activations, and more. Read full story ›
Source: The Drum
Industry News