By Olivia Cox

What do you imagine when you hear the words ‘Black Friday’? If you’re a luxury brand, you may think of big discounts and noisy promotions — neither of which seem like a natural fit for a brand with a classy image. In reality, Black Friday is a valuable opportunity to strengthen your luxury brand profile, acquire new customers, and drive sales. And it doesn’t even need to involve a discount.

More brands get onboard with Black Friday every year, such as Jigsaw, which had previously vowed to never take part in the seasonal promotion. And Selfridges, which technically don’t do Read full story ›

Source: The Drum