By Sedge Beswick

Seen Connects founder Sedge Beswick believes we’re using the word ‘collaboration’ too loosely in the world of influencing and that the talent should be involved from the ideation stage, not just the execution of a campaign.

In the world of influencer partnerships, we throw the term ‘collaboration’ around a lot. But actually, if you dig a little deeper, many campaigns don’t look or feel particularly collaborative at all. The reason for this? The brand or business involved doesn’t trust the influencer enough to give them creative control, which can leave campaigns feeling dry and impersonal.

So, when brands do hand over these Read full story ›

Source: The Drum