By Danielle Long

Health insurer Medibank is encouraging people to rethink their ideas of health in a new campaign and brand platform, ‘You’re only human’.

The strategic positioning and creative platform, created by Colenso BBDO, aims to reframe the way people think about themselves and their health, in a bid to promote more positive ideas about health.

The integrated campaign explores the extraordinary things humans can do and how humans evolve and adapt if they can’t. The aim of the campaign is to highlight humans as incredible feats of evolution and reframe the saying “You’re only human” as a positive statement rather than a negative Read full story ›

Source: The Drum