An outlier among its fellow streamers, Netflix is alone in its lack of live sports rights. As part of The Drum’s Sports Marketing Deep Dive, we look at the likelihood of it ever having skin in the game.
Netflix has always taken two very firm stances: it doesn’t do ads and it doesn’t do live sports. It did of course backtrack on that first one when in April this year it admitted it would be introducing ads, so it probably wasn’t a massive shock when in June it bid for Formula 1 broadcast rights in the Read full story ›
Source: The Drum
Industry News