By Rob Bridgens

Distinguishing e-commerce products for consumers is no easy feat. Thankfully Reflect Digital’s head of paid marketing Rob Bridgens shares his guide for creating products with cut-through.

Beyond the aesthetics, many products that are on sale through competing e-commerce vendors are very similar. In fact, they may even be the same product white-labeled as their own – something we’re seeing more of on sites such as Amazon.

So if you are selling the same product as your competitors, how do you make yours more desirable without creating a race to the bottom by lowering prices?

Understand your customers with behavioral psychology

To make your Read full story ›

Source: The Drum