By Gillian West

Ikea is continuing its crusade to get people thinking differently about the way they live at home with its latest ‘Wonderful Everyday’ creative celebrating the heart of the home, the kitchen.

“We spend a great deal of time and money planning a wonderful two week holiday, but pay little attention to the things we do in the other three hundred and fifty one days of the year, and this is what we’re really curious about – the everyday,” explained Peter Wright, Ikea UK and Ireland marketing manager.

Debuting Good Friday (18 April) the creative explores and celebrates life in the kitchen and Read full story ›

Source: The Drum