By Hannah Bowler

As advertisers reconsider their marketing spend in the face of ever-worsening economic conditions, influencers have told The Drum brands are canceling campaigns, reducing fees and brokering gifting-only deals. The Drum commissioned HypeAuditor to survey influencers in the UK and US to find out how the economic downturn had affected their businesses.

Just under half of all 141 influencers to respond have experienced payment problems since the economy started to dip in March 2021. Looking deeper, 33 influencers were asked by brands to lower fees, 18 have had payments delayed and 16 had brands cancel campaigns altogether.

For influencers who had rates lowered, Read full story ›

Source: The Drum