By Amy Houston

Today (August 10) marks the 90th birthday of the Danish toy brand Lego. While the Danish giant celebrates its big moments, The Drum looks back at the best ads produced by the beloved brand.

Established in 1932, carpenter Ole Kirk Kristiansen began making high-quality wooden toys for children. Named after the Danish phrase ‘leg godt,’ which means ‘play well,’ the entrepreneur’s intent was to create items that were fun but also educational.

Fast forward nine decades and the Lego brand is one of the most recognizable children’s toy companies in the world, and a media company in its own right.

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Source: The Drum