Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

WeTransfer signs creative partnership with Penguin books

on Apr 17, 2014 | 0 comments

By John Glenday

File sharing platform WeTransfer has signed a creative partnership with Penguin Books which will see cover art from the publishers upcoming titles used as background wallpaper whilst downloads are in progress.

The works have each been conceived by leading designers and street artists and will be made available exclusively to WeTransfer before appearing anywhere else.

To mark the partnership the digital sharing site is exhibiting five covers from the publisher’s limited edition Street Art series, each of which will be made available to the site’s 20m monthly active users. Clicking on these will take the browser direct to Penguin’s site for further Read full story ›

Source: The Drum