By Audrey Kemp

Supporting Giveon’s first North America tour, Tres Generaciones will host elegant cocktail events and release a video series chronicling the R&B star’s life story.

Legacy brand Tres Generaciones Tequila has embarked on ‘Get up Tres,’ the largest campaign in its 50-year history with seven-time Grammy nominee and multi-platinum R&B star Giveon.

The campaign comes as Giveon kicked off his first North American tour, the ‘Give or Take’ tour, on August 16 in Philadelphia. Tres Generaciones will serve as an official sponsor during the tour, hosting branded cocktail events in select cities and unveiling a series of digital videos that tell Giveon’s story. Read full story ›

Source: The Drum