By Audrey Kemp

The grammy-winning singer, rapper and flutist is the face of Instacart’s largest-ever campaign, supporting its new ‘Carts’ tool.

Instacart’s latest app enhancement goes well beyond delivering goods. Instead, it looks to inspire via shopping discovery content. To get the word out, the brand has unveiled its most ambitious campaign, featuring the wildly popular Lizzo.

Instacart today announced the launch of Carts. The new in-app tool enables retailers, creators and pop culture personalities like Lizzo to create curated, shoppable collections for consumers, which can be delivered to their doorstep the same day.

To tout this new feature and others, Read full story ›

Source: The Drum