By Sam Anderson

It’s a perennial agency problem: how to stand out from thousands of competitors who do a similar thing. But a good tagline just might sum up why you’re better. We asked seven leaders from The Drum Network: where do their taglines come from – and do they mean anything, really?

Jim de Zoete, executive creative director, Across the Pond: ‘We make the complex, human’

We don’t, however, ‘make the complex human.’ That would mean we make robotic humans, surely? Or would it? That comma has caused more debate, resulted in more lost work hours and created more division than any comma in Read full story ›

Source: The Drum