By Audrey Kemp

The at-home soda machine brand has undergone a refreshing rebrand and a new tier of elevated, effervescent products.

SodaStream, the PepsiCo-owned maker of soda-making machines, has a new look, new ‘Push for good’ tagline and a swanky, new product tier.

The full rebrand follows several consumer trends, notably a growing interest in mixology and making sparkling water at home, as well as approachable premium products in the foot and beverage sector, according to a 2022 consumer trends study from Kantar.

Push for good is inspired by the action one takes when pushing the SodaStream sparkling water maker button, which reduces the amount Read full story ›

Source: The Drum