By Audrey Kemp

From a Flinstones cave to a giant potato, Airbnb’s new spots show how its ‘Categories’ feature helps consumers discover the prettiest, or the zaniest, properties.

Booking a hyper-specific holiday home has never been easier thanks to Airbnb’s new “Categories” feature. To demonstrate the breadth of Categories, the platform released its first-ever product campaign.

The four new spots, developed by Airbnb’s in-house creative team, highlight the biggest change to the vacation rental platform in a decade: the introduction of “Categories.” Introduced in June, the tool siphons Airbnb’s 20,000 rentable properties by their unique features into several different Categories, such as “OMG!,” “Amazing pools,” Read full story ›

Source: The Drum