By Webb Wright

As part of The Drum’s Evolution of E-commerce Deep Dive, we ask whether the e-commerce giant freezing its ‘frictionless’ physical retail rollout means a little bit of friction isn’t such a bad thing.

Amazon is pausing the rollout of its cashierless Amazon Fresh stores in the UK, The Sunday Times revealed last month. Although it will reportedly move forward with the opening of new stores for which leases had already been finalized, it is halting its search for new locations and is scrapping plans for dozens of openings, citing “disappointing sales and a bleak economic outlook,” according to the Times. Read full story ›

Source: The Drum