By John McCarthy

For our Evolution of E-commerce Deep Dive, we break down exactly what brick-and-mortar retailers Tesco, Asda, Sainsbury’s and Boots are offering marketers as they set about monetizing their considerable ad real estate.

Last week, we looked at the factors that have sparked the rise of retail media, which were chiefly adtech coming of age, e-commerce becoming a growing priority and, for marketers, the dissolution of the third-party cookie blinding us to the activities of consumers.

Retailers are looking to better monetize their ad real estate, loyalty scheme data and generate insights to provide a better marketing loop for Read full story ›

Source: The Drum