As they form habits and allegiances for the rest of their lives, are university students an undervalued marketing audience? Louise Millar of student marketing agency Seed (part of the Amplify group) thinks so. Here’s Millar’s course synopsis for student marketing 101.
For many brands targeting the UK youth market, students and their £12.7bn annual spending power are a no-brainer. With an annual intake of 600,000+ new students, freshers’ week is prime time, with fairs providing the biggest arena for brands to target up to 10,000 students IRL at one time, with no audience wastage.
Hitting them when that first loan drops, Read full story ›
Source: The Drum
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