P&O Cruises has appointed Founded as its lead strategic brand and creative agency, following a four-way competitive pitch process.
The British cruise line has tasked Founded with carrying out strategic brand development, as well as delivering campaigns across a host of integrated channels including TV, press and digital.
Commenting on the decision P&O Cruises marketing director Christopher Edgington said: “When the biggest ship built for the British cruise market sets sail on its maiden voyage from Southampton to the Mediterranean on March 14, 2015 it will mark a step change in holidays at sea and appeal to a whole new audience. Founded Read full story ›
Source: The Drum
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