New Zealand dairy giant Fonterra is entering the booming wellness nutrition market as it seeks to attract new customers and grow its business in new directions.
The dairy cooperative, which is New Zealand’s biggest company, is hoping to grab a share of the $500bn global health and wellness market with wellbeing brand Nutiani.
The move is part of the company’s strategic plan to increase profits and diversify the business as milk consumption plateaus and consumer nutrition needs change.
The dairy giant is investing heavily in research and development – it will reach $160m per year by 2030 – as it aims to become Read full story ›
Source: The Drum
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