By Jennifer Faull

High street food chain Greggs is positioning its new coffee blend as better than the average cup that can be picked up on the high street with a new campaign that kicked off with a nationwide taste test.

The brand recently took to the streets of seven cities across the UK to offer up a blind taste of its coffee, asking people to compare the coffee to their usual cup in a survey.

The participants, who were also filmed for the activity, were encouraged to guess the brand behind the blend via Twitter using the hashtag #TopSecretCoffee. The next day, Read full story ›

Source: The Drum