How do you maintain consistency across your brand while going global, without alienating your new target audience? For The Drum’s Globalization Deep Dive, Florence Bundy of The Tomorrow Group dissects the power of linguistics when appealing to new international markets.
In a digitally connected world, it’s not just international corporations that can gain worldwide traction. There’s no reason why small- and medium-sized businesses can’t start making an impact on a global scale. They just need to bear in mind that, when it comes to digital discoverability, specificity is always key.
It’s tempting when embarking on a global strategy to Read full story ›
Source: The Drum
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