By Audrey Kemp

Global rip currents are forcing marketers to be more agile, more responsive and more daring than ever. As part of The Drum’s Globalization Deep Dive, we explore five key challenges they will need to navigate in the coming year.

With pandemic-related debt levels, macroeconomic policy changes, the ongoing invasion of Ukraine and other factors, the United Nation’s trade and development body lowered its global economic growth forecast to 2.5% in 2022. This is down from 3.6% the year prior. For 2023, it’s now calling for only 2.2% growth.

As fickle consumers across the world grapple with the uncertainties of the Read full story ›

Source: The Drum