A lack of understanding around programmatic trading and the need for more transparency from agencies is seeing some publishers get their “knickers in a twist”, according to Richard Dunmall, group managing director at Bauer Media.
Speaking to The Drum following a significant sales restructure at Bauer, Dunmall said the company would be ramping up its programmatic offering in the months ahead, as part of a fresh digital strategy across its portfolio of brands, but called for greater transparency from agencies as the market develops.
“There’s a lot of smoke and mirrors around programmatic and for me the principles are quite simple,” he Read full story ›
Source: The Drum
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