By Jenni Baker

Burger King, Bicycle and Optimizion take the driving seat in a bespoke quiz show format from The Drum and Waze to explore the driver behaviors of today and how advertisers can make their OOH ads travel further.

Out-of-home (OOH) media has long been a playground for advertisers. Tracing as far back as the ancient Egyptians, it’s come a long way since then, and a long way since the static billboards, subway posters and street furniture that were a common staple in the OOH advertising playbook.

With everything shifting to digital, OOH media evolved significantly too – placing it as a cost-effective Read full story ›

Source: The Drum