By Aimee Pearcy

More than half of adults (54%) say they find traditional forms of communication with businesses to be frustrating, according to a 2020 Business Messaging Research Study*, while almost three-quarters of adults (72%) believe that waiting to speak with someone at a business is a waste of their time.

As part of Meta’s ongoing Community Conversations series in APAC, the tech firm invited a select group of small and mid-size enterprises (SMEs) to attend a workshop dedicated to the importance of business messaging and how conversational commerce can help to build positive brand experiences as people embrace shopping via online chats. Read full story ›

Source: The Drum