Music streaming service Deezer has launched a Vine-based campaign to boost brand awareness as competition in the music-streaming market continues to intensify.
The French company has been working with a collective of international ‘Viners’ to create a series of individual videos based on the social media site’s #vineception concept, where users create a Vine-within-a-Vine.
The campaign, which was created by digital agency Armstrong, runs until 23 April, with each Viner tasked with introducing their favourite aspect of Deezer.
Deezer’s head of brand communication Romain Amblard said: “Deezer loves everything digital, so we are excited about seeing our Viners interpretation of the benefits Read full story ›
Source: The Drum
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