The high street beauty retailer has upped its use of first-party data by 33% for festive campaign.
Boots’ ‘Joy For All’ campaign by VMLY&R follows Holly, played by It’s a Sin actor Lydia West, who finds a pair of magic glasses on the bus that let her see the hidden ‘joy’ all around her.
The 60-second spot drops tonight (November 4) during Channel 4’s Gogglebox and then rolls out across online, social, TV, VOD and cinema.
Hall & Oates track You Make my Dreams (Come True) backs the ad, which was directed by Si&Ad through Academy Films.
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Source: The Drum
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